Season98
A bold and modern brand identitiy designed for a fast fashion brand
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Designed for a dynamic fast fashion brand, the Season 98 logo blends contemporary typography with a minimal yet striking composition.
The use of geometric forms and a balanced color palette captures the essence of edgy, trend-driven style while maintaining a sophisticated appeal.
IMPACT OF OUR WORK
The branding exercise for Season 98 establishes the brand as a dynamic force in the fast-fashion landscape, embodying style, comfort, and modernity. By leveraging a natural palette of muted greens, warm terracotta, and soft sand, the identity creates an inviting yet trend-forward tone that resonates with contemporary consumers.
This carefully crafted identity not only enhances the brand’s visual appeal but also fosters an emotional connection through its tagline, “Feels like home.” It positions Season 98 as a go-to destination for fashion that is effortlessly chic and universally relatable.
